Gessamí is a white wine, made by the Gramona Company, with a significantly strong floral bouquet. After studying the brand, assessing the possibilities and considering the product’s characteristics, we defined the main target as young and feminine. To transfer the wine’s character onto its label, we chose a representation based on its floral bouquet. In keeping with that, we used a subtle palette of green tones and graphic “games” that recreate its expressive aromas. This resulted into a more modern tone, which works better with the product.